Last updated: 26 July 2026

Reelality Media respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, subscribe to communications or purchase a package.

1. Who we are

Reelality Media is a creative media business based in County Donegal, Ireland.

For the purposes of applicable data protection law, Reelality Media is the data controller responsible for personal information collected through this website and in connection with our services.

Business name: Reelality Media
Business owner: Brendan McCallion
Email: reelalityproductions@gmail.com

2. Information we collect

Depending on how you use our website and services, we may collect the following information:

• Your name;

• Email address;

• Telephone number;

• Billing address;

• Business or organisation name;

• Details submitted through contact, enquiry or booking forms;

• Information about the photography package you purchase;

• Preferred dates, locations and details relating to your photography or videography sessions;

• Communications between you and Reelality Media;

• Transaction details, including the amount paid, payment status and transaction reference;

• Technical information such as your IP address, browser type, device information and website activity;

• Photographs, video footage or other content created as part of the service you purchase.

Please do not provide sensitive personal information through our website unless it is necessary for your booking and we have specifically requested it.

3. Payment information

Payments made through this website are processed using Squarespace Payments and/or Stripe, Apple Pay and Google Pay.

Reelality Media does not normally receive or store your full debit or credit card number. Payment information is collected and processed securely by the relevant payment provider.

The payment provider may collect information including:

• Your name;

• Billing address;

• Payment card details;

• Transaction information;

• Device and browser information;

• IP address; and

• Information used for fraud prevention, identity verification and legal compliance.

Payment processing is also subject to the applicable privacy policies and terms of Squarespace and Stripe.

4. How we use your information

We may use your personal information to:

• Respond to enquiries;

• Process photography-package purchases;

• Confirm, arrange and manage bookings;

• Communicate with you before, during and after a photography session;

• Provide the photography services you have purchased;

• Deliver photographs, galleries, downloads or related materials;

• Process invoices, payments, refunds and transaction records;

• Maintain accounting and tax records;

• Handle complaints, disputes or legal claims;

• Prevent fraud, misuse or security incidents;

• Improve our website and services;

• Send marketing communications where you have consented or where otherwise permitted by law; and

• Meet our legal and regulatory obligations.

We will not sell your personal information.

5. Our lawful bases for processing

We process personal information under one or more of the following lawful bases:

Performance of a contract

We process information where it is necessary to provide a quotation, process a purchase, arrange a booking or deliver a photography service.

Legal obligation

We may retain and process information where necessary to comply with accounting, tax, consumer-protection or other legal obligations.

Legitimate interests

We may process information where necessary for the legitimate operation and protection of our business, including responding to enquiries, improving services, preventing fraud, maintaining records and defending legal claims.

We will only rely on legitimate interests where those interests are not overridden by your rights and freedoms.

Consent

We may rely on your consent for optional marketing communications, non-essential cookies and certain uses of photographs or personal information.

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

6. Photography and image use

Photographs taken as part of a customer booking may constitute personal information where an individual can be identified.

We use photographs primarily to fulfil the service purchased by the customer, including editing, storing and delivering the finished images.

Purchasing a photography package does not automatically give Reelality Media permission to use identifiable photographs publicly for advertising, social media, portfolio use, competitions, publications or other promotional purposes.

Where appropriate, separate permission or a model release will be obtained before identifiable photographs are used for promotional purposes.

Where a customer books photography involving other individuals, the customer is responsible for informing relevant participants about the photography and for obtaining any permissions reasonably required from them.

Additional safeguards and parental or guardian permission may be required where children are photographed.

7. Marketing communications

We may send marketing emails only where:

• You have actively subscribed or otherwise consented;

• The communication is permitted under applicable law; or

• We have another lawful basis for contacting you.

Marketing consent is optional and is not a condition of purchasing a photography package.

You can unsubscribe at any time by using the unsubscribe link in an email or contacting us at reelalityproductions@gmail.com.

Transactional messages about an enquiry, purchase, payment, booking or service are not marketing communications.

8. Contact forms and email enquiries

When you submit a contact form or email us, we use the information you provide to respond to your enquiry and, where relevant, take steps towards entering into a contract with you.

Submitting an enquiry does not automatically subscribe you to marketing communications.

9. Cookies and website technology

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to operate, provide security, remember preferences, process payments or enable checkout functionality.

Non-essential cookies, including advertising or analytics cookies, will only be used where permitted by law and, where required, after you have provided consent.

You can control cookies through the cookie banner on our website and through your browser settings. Disabling some cookies may affect how the website functions.

Further information may be provided in a separate Cookie Policy or cookie-settings panel.

10. Who we share information with

We may share personal information with trusted service providers where necessary to operate our website and provide our services, including:

• Squarespace, which hosts and operates the website;

• Squarespace Payments and Stripe, which process payments;

• Email and communication providers;

• Online gallery, cloud-storage or file-delivery providers;

• Accountants, bookkeepers and professional advisers;

• Contractors or assistants involved in providing the booked service;

• IT, hosting and website-support providers;

• Government bodies, regulators, courts or law-enforcement authorities where legally required; and

• Insurers, legal advisers or debt-recovery providers where necessary to establish, exercise or defend a legal claim.

Service providers may only receive the information reasonably required for their role.

11. International transfers

Some service providers may process or store information outside Ireland, the European Economic Area or the United Kingdom.

Where personal information is transferred internationally, we will rely on an appropriate legal transfer mechanism, such as an adequacy decision, approved contractual protections or another lawful safeguard.

Further information about transfers carried out by Squarespace or Stripe is available in their respective privacy documentation.

12. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, operational and dispute-resolution purposes.

As a general guide:

• Unsuccessful or general enquiries may be retained for up to 24 months;

• Booking records, contracts, invoices and transaction information may be retained for at least six years or for any longer period required by law;

• Customer communications may be retained for the duration of the customer relationship and for a reasonable period afterwards;

• Final photographs and project files may be retained for [insert your intended retention period];

• Unedited or duplicate files may be deleted earlier at our discretion;

• Marketing information will be retained until you unsubscribe, withdraw consent or the information is no longer required; and

• Information relating to a complaint or legal dispute may be retained until the matter and any relevant limitation period have ended.

Customers are responsible for downloading, backing up and safely storing delivered photographs. Reelality Media does not guarantee permanent storage unless this has been expressly agreed in writing.

13. Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include account security, restricted access, reputable service providers, secure payment processing, software updates and appropriate backup procedures.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

14. Your data-protection rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to your personal information;

• Request correction of inaccurate or incomplete information;

• Request deletion of your information;

• Request restriction of processing;

• Object to certain processing;

• Withdraw consent;

• Request transfer of certain information in a portable format; and

• Lodge a complaint with a data-protection authority.

These rights are not absolute and may be limited where we have a lawful reason or legal obligation to continue processing or retaining information.

To exercise a right, contact us at [email address]. We may ask for information necessary to verify your identity.

15. Complaints

Please contact us first if you have concerns about how your personal information has been handled.

You also have the right to complain to the Irish Data Protection Commission:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Customers in Northern Ireland may also contact the UK Information Commissioner’s Office where applicable.

16. Children’s information

Our website and online purchasing services are intended for adults.

A parent, legal guardian or authorised adult should make bookings involving children. We do not knowingly invite children to submit payment or booking information directly through the website.

Where children will be photographed, appropriate permission and safeguarding arrangements may be addressed in the applicable booking agreement or model release.

17. Third-party websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy, security or content of third-party websites. You should review the privacy policies of any external services you use.

18. Automated decision-making

Reelality Media does not use customer information to make decisions based solely on automated processing that produce legal or similarly significant effects.

Payment providers may use automated tools for fraud prevention, security and payment-authorisation purposes under their own policies.

19. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, website, legal obligations or service providers.

The latest version will be published on this page with the updated date shown at the top.

20. Contact us

For questions about this Privacy Policy or how we use personal information, contact:

reelalityproductions@gmail.com